Delucca - Spring Collection

High-Volume Flatlay and On-Model Production, Built to Integrate with Delucca's Existing E-Commerce.

200 SKUs · 500 Assets · 43% Lower Production Cost · Flatlay + On-Model · Multi-Colour

Delucca Spring Collection: on-model look 1 on a blue studio backdrop Delucca Spring Collection: on-model look 2 on a blue studio backdrop Delucca Spring Collection: on-model look 3 on a blue studio backdrop Delucca Spring Collection: on-model look 4 on a blue studio backdrop Delucca Spring Collection: on-model look 5 on a blue studio backdrop Delucca Spring Collection: on-model look 6 on a blue studio backdrop Delucca Spring Collection: on-model look 7 on a blue studio backdrop Delucca Spring Collection: on-model look 8 on a blue studio backdrop

Delucca needed to scale e-commerce production across a large Spring collection while maintaining continuity with its existing visual direction.

Using real garments, fittings and product references, Taliya developed a centralized workflow combining flatlays, styled on-model imagery, colourways and multiple product views.

Delucca Spring Collection: close-up of a red and pink striped top
Delucca Spring Collection: flat lay of garment 1 Delucca Spring Collection: flat lay of garment 2 Delucca Spring Collection: flat lay of garment 3 Delucca Spring Collection: flat lay of garment 4 Delucca Spring Collection: flat lay of garment 5 Delucca Spring Collection: flat lay of garment 6 Delucca Spring Collection: flat lay of garment 7 Delucca Spring Collection: flat lay of garment 8 Delucca Spring Collection: flat lay of garment 9 Delucca Spring Collection: flat lay of garment 10 Delucca Spring Collection: flat lay of garment 11 Delucca Spring Collection: flat lay of garment 12 Delucca Spring Collection: flat lay of garment 13 Delucca Spring Collection: flat lay of garment 14 Delucca Spring Collection: flat lay of garment 15

(Outcome)

One collection. Hundreds of assets. One production workflow.

Taliya transformed a large seasonal catalogue into a scalable visual production system, reducing the need to treat every SKU, colourway and view as a separate traditional shoot.

{Not our photos} Previous ecom for inspiration

Delucca previous e-commerce photography, used as reference 1 Delucca previous e-commerce photography, used as reference 2 Delucca previous e-commerce photography, used as reference 3 Delucca previous e-commerce photography, used as reference 4

{Our results}

Taliya result 1 for Delucca: on-model shot on a blue backdrop Taliya result 2 for Delucca: on-model shot on a blue backdrop Taliya result 3 for Delucca: on-model shot on a blue backdrop Taliya result 4 for Delucca: on-model shot on a blue backdrop Taliya result 5 for Delucca: on-model shot on a blue backdrop Taliya result 6 for Delucca: on-model shot on a blue backdrop